Mara Ellison
Managing partner, strategy and decision design.
About the practice
Good advice should leave a business more capable.
BizCrest Twelve is an independent consultancy for leaders who want useful clarity rather than decorative complexity.
Our story
BizCrest Twelve began after its founders noticed a recurring gap between strategic ambition and the weekly decisions required to make it real. The practice was built to work close to that gap: with the actual constraints, conversations, evidence, and trade-offs that shape a business.
Today, the team supports growing organizations through focused engagements, reusable working instruments, and honest questions that help people own the next move.
12
observations we keep returning to
Clarity improves when choices, owners, evidence, and review points are visible together.
Mission and principles
Make business thinking more usable.
01
Start with the decision
02
Name the evidence
03
Make trade-offs visible
04
Respect operating capacity
05
Design for the week after the workshop
06
Write down ownership
07
Prefer useful specificity
08
Listen before prescribing
09
Test assumptions proportionately
10
Make progress reviewable
11
Leave teams with a repeatable method
12
Keep language human
The people behind the work
Jonah Reed
Practice lead, operating models and team rhythm.
Priya Shah
Client partner, customer insight and commercial narrative.
Decision trail process
01 DISCOVER
Map current decision points and friction.
02 FRAME
Define ownership, evidence, and review cadence.
03 BUILD
Create lightweight instruments teams actually use.
04 REVIEW
Install repeatable rhythm for ongoing clarity.